Alicia Smith
REALTOR® | BROKER
ABR, AHWD, RENE, C2EX
Harris McHaney & Faucette

FIND YOUR HOME

Home. It's the most important purchase you'll ever make.

As an experienced agent, I understand the difference between buying a house and finding your home. Let me show you how I make the process smooth by making it my mission to understand your unique needs, so that I can match you with the right home and get you the best possible deal.

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The Home-Buying Process

Before You Buy

Preparation is key when purchasing a property. From down payments and mortgage prequalification from Guaranteed Rate Affinity, to understanding the type of home that will meet your needs and satisfy your wants, I can make sure your financial ducks are in a row and your expectations are grounded in reality when preparing to buy.

The Search

Selecting your perfect home will require research, expert guidance and knowledge of the local market, and you'll need to consider what it is you're looking for. I can help you find the place that fits your taste, your budget and your lifestyle. I'm a home hunter's best friend.

Making the Purchase

So, you've found the perfect home that meets all your criteria, from a great location to just the right square footage. My trusted Guaranteed Rate Affinity lender and I will guide you through the logistical — and emotional — challenges of the purchase process, to ensure you are in a solid position before you sign on the dotted line.

FIND YOUR NEXT HOME

ARE YOU WONDERING WHAT YOUR HOME IS WORTH?

Get an Instant Estimate on Your Home*

Learn your home’s value so you can tackle the real estate market with confidence.

*This is an estimate only and is not an appraisal. The CB Estimate provides an estimated market value of your home generated by a proprietary algorithm using aggregated data collected from third parties and public records and is intended to provide you with a general value of the property. The actual appraised value of any property may be higher or lower than the estimated market value provided by the CB Estimate.

LEARN MORE ABOUT HOME VALUES IN SPECIFIC NEIGHBORHOODS

WHY SHOULD YOU HIRE ME TO SELL YOUR HOME?

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I WILL EFFECTIVELY MARKET YOUR HOME THROUGH BUYER TARGETING

Buyer Targeting
For your home’s marketing to be effective, it needs to reach the right audience. CBx, an innovative tool developed exclusively for the Coldwell Banker® network, uses predictive data to analyze your local market, neighborhood and more. CBx presents a buyer matching score and profile of the most likely buyer for your home and where these buyers currently live, so I can focus my marketing on reaching them.

Key CBx Data Includes

  • Most Frequent Online Activity
  • Most Visited Websites
  • Top Media Types
  • Median Age
  • Average Education Level
  • Homes With Children
  • Average Family Size
  • Median Commute Time
  • Average Household Income
  • Increase In Residents’ Income

I Utilize Spotlight Marketing

In today’s competitive real estate market, the key to success is differentiation – doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of outstanding real estate service.

I am proud to deliver exceptional property marketing that is designed to attract attention, showcase your property’s distinctive qualities and help your home sell quickly and for the best price.

Print Marketing

My comprehensive plan includes professionally printed mailers, full-color property brochures and so much more. From concept to completion, your property will be uniquely cared for and expertly marketed.

Digital Marketing

Virtual marketing, the most strategic means of targeting buyers in this environment, gets results quickly and broadens our reach.

Unique Strategy

Our exclusive property spotlight marketing plan offers results that other brokerages simply can’t match – helping you net more on the sale of your house*.

*Based on Coldwell Banker property spotlight marketing plan usage data reported through May 31, 2020: On average, sellers whose agents use the plan benefit with a 1% higher sales price.

Exclusive Look

This exclusive network marketing platform allows me to share listings within the Coldwell Banker® network in three ways: Brokerage Exclusives, Sneak Peeks and Wants & Needs.

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Brokerage Exclusives

Enables me to exclusively share listings within my brokerage for a specific period of time with your consent. With Brokerage Exclusives you can receive pre-market exposure for your listing with an extended network of in-house Coldwell Banker agents prior to the MLS or public marketing.

Sneak Peeks

Allows me to share Sneak Peek listings with participating Coldwell Banker agents across the country for one business day before the listing is submitted to the MLS and publicly marketed, allowing advanced marketing to a powerful network of agents that are actively waiting for new listings.

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Wants & Needs

Allows me to promote buyers’ wants and needs within our national network to participating agents across the country, bringing more potential buyers to your home.

Online Showing Report

I am here to guide you every step of the way in the selling process – making sure you know what to expect and answering any questions you may have.

You’ll know my comprehensive internet marketing strategy is working when you see the Insight online showing report. It shows you how many views or click-throughs your property received on major real estate websites like coldwellbanker.com, ColdwellBankerHomes.com, realtor.com®, Trulia and more. This tells you that your home is presented and priced to grab buyers’ attention.

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